Craft specialises in fertility research and treatment, and she is committed to assisting couples in overcoming infertility challenges. The hospital is well-equipped, with a wide range of cutting-edge diagnostic and treatment technology. The hospital aspires for excellence by implementing modern health technology and focusing on continuous quality improvement throughout the system. And they are determined to be the medical facility of choice for those despondent couples and patients. Craft provides treatment regimens with individualised protocols to match the needs of each couple, knowing that every patient has hopes and goals. According to a poll performed by The Week in 2020, it is India's first ISO 9001:2000 fertility centre and one of the top 10 best IVF centers in India.